Primally Pure is one of the most loved names in clean beauty — fourteen years in, 40,000+ five-star reviews, and a deodorant half the internet swears by. If that’s what you’re after, honestly? Go buy it. It’s good.
But a lot of people land on Primally Pure searching for one specific thing: skincare built on grass-fed tallow, with ingredients clean enough to eat. Primally Pure does use tallow in some products — but it’s a broad brand with plant butters, palm-derived oils, and specialty actives across a big catalog. Tallow is one tool in their kit.
If you want a brand where tallow isn’t a feature — it’s the whole point — here are the best alternatives, ranked honestly.
Quick comparison
| Brand | Built around | Sunscreen? | Edible-grade focus | Price (sunscreen) |
|---|---|---|---|---|
| Eat My Face | Tallow-first | Yes, SPF 30 | Yes — “if you wouldn’t eat it, don’t wear it” | $24.99 / 4 oz |
| Primally Pure | Broad clean beauty | Yes, SPF 30 | Partial | $38 / size not listed |
| Toups & Co | Tallow skincare | Sun balm | Partial | varies |
| Vintage Tradition | Tallow balms | No | Partial | varies |
| FATCO | Tallow skincare | No | Partial | varies |
#1 — Eat My Face (the tallow-first pick)
We make grass-fed tallow skincare and nothing else — moisturizers, soaps, and a reef-safe SPF 30 mineral sunscreen — all built on ingredients you could, in theory, put on a spoon. Our whole standard is the tagline: if you wouldn’t eat it, don’t wear it.
What that means in practice:
- Grass-fed beef tallow as the base, because it’s biocompatible with human skin — similar to the lipids your skin already makes.
- A short deck of food-grade ingredients: cocoa butter, shea butter, jojoba, sea buckthorn, vitamin E. No palm-derived fillers, no fragrance oils, no seed-oil soup.
- A reef-safe SPF 30 sunscreen on non-nano zinc oxide — no oxybenzone, no octinoxate — for $24.99, in a clearly labeled 4 oz tube. Made in the USA in a USDA-registered, SQF Level 3 facility.
Best for: anyone who came to Primally Pure for the tallow and wants a brand that’s all-in on it, at a friendlier price.
Shop Eat My Face sunscreen → Shop the full tallow lineup →
#2 — Primally Pure (still a great brand)
Credit where it’s due. Primally Pure’s Sun Cream SPF 30 is genuinely tallow-based, reef-safe, comes in unscented or lavender-mint, and carries a huge, well-earned review base. The deodorant is a category-killer. If you want a broad clean-beauty shelf from one trusted brand — and don’t mind $38 for a sunscreen whose size they don’t publish — Primally Pure is a safe, quality choice.
Best for: shoppers who want range (face, body, deodorant, baby) from one established name and a scent option.
#3 — Toups & Co
A family-run tallow skincare line with a loyal following, including a tallow-based sun balm. Solid pick if you want tallow basics from a small US maker.
#4 — Vintage Tradition
Known for traditional tallow balms. Heavier, balm-style products rather than lightweight lotions or sunscreen.
#5 — FATCO
One of the original tallow skincare brands, with cleansers, balms, and oils on a tallow base. No mineral sunscreen, but a real option for tallow face and body care.
So which Primally Pure alternative should you pick?
- Want a brand that’s tallow-first and edible-grade, with a reef-safe sunscreen at a fair price? That’s us — Eat My Face.
- Want the broadest clean-beauty catalog from a big, established name? Primally Pure.
- Want small-batch tallow basics? Toups & Co, Vintage Tradition, or FATCO.
No wrong answer. But if “clean enough to eat” is the bar you’re shopping by, that’s the bar we built the whole company on.
Our story
Most skincare contains harmful toxins and chemical fillers. Eat My Face has formulated powerful edible-grade skincare so you can have glowing, healthy skin without any toxic chemicals in your daily routine.