Next Decisions
1. Approve Google proof v2: easier exact diagnostic phrases, $10/day budget, $8 max CPC, hard $20 cap, and pause immediately after proof order.
2. Approve building a new dedicated SPF Tube + After Sun offer page as the first cold-traffic destination.
3. Approve Vanilla moisturizer as the first moisturizer growth lane based on Amazon MCF inventory.
4. Approve daily storyboard/video lane using source assets, hooks, storyboard ledger, Seedance/Higgsfield variants, and platform-specific exports.
Follow-On Questions
1. For Google proof v2, do you want the exact phrase to be chosen by Codex or provided by Jeff?
2. For the first Seedance/Higgsfield sprint, should the product focus be SPF Tube solo, SPF Tube + After Sun, or Vanilla moisturizer?