EMF Growth Review - 2026-06-12

Amazon Ads

data/reports/codex-ceo-amazon-ads-audit-2026-06-12.md

• Verify the live state of SP | EXACT | SEASONAL | FATHERS DAY; if it still reads $10/day, keep the approval-ready recommendation to cap it at $7.50/day.
• Pull live bids, keyword IDs, target IDs, and product-ad routing for SP | AUTO | BUNDLE | SUN DEFENSE + REPAIR, exact tallow sunscreen, and exact eat my face in brand moisturizer before any mutation.
• Export the latest 14-day Amazon search-term report so losers can be negatived and winners harvested into exact; the current 2026-06-12 campaign report is not sufficient for term-level cleanup.
• Question: Do you want Father’s Day kept alive as a small seasonal test through the holiday even if it stays above the normal profit-first ACOS band, or should the default path be pause-fast after the next failed check?
• Question: Is there any strategic reason to keep paying for brand moisturizer coverage while Original moisturizer has 0 fulfillable units, or should we treat that lane as pure waste until inventory returns?
• Blocker: No fresh live keyword-level bid export was provided for 2026-06-12; needed for exact tallow sunscreen and brand moisturizer decisions.
• Blocker: No live product-ad routing export was provided for the bundle close-match target or brand moisturizer exact lane; needed before scale/cut actions.

Meta/Facebook Ads

data/reports/codex-ceo-meta-facebook-ads-audit-2026-06-12.md

• Keep Meta in shadow/no-scale until a fresh 30-60 day Ads Manager + Events Manager export proves purchase tracking is healthy.
• Pre-stage a check-mode relaunch structure: one Sales prospecting campaign, one separate retargeting campaign, broad-first, one optional single-interest test, no lookalikes or Advantage+ Shopping yet.
• Use Solo SPF Tube as the only cold-traffic control and SPF Tube + After Sun Kit as the only cold challenger; exclude SPF tin, soaps, Original Moisturizer, and Baby Momma from cold Meta for now.
• Question: Can you export current Meta Ads Manager and Events Manager data into data/imports/meta/ for the last 30-60 days, including campaigns, ad sets, ads, purchases, placements, frequency, destination URLs, CAPI diagnostics, AEM priorities, and catalog status?
• Question: Once tracking is verified, what is your maximum comfortable Meta learning budget per day and per 7-day test window?
• Blocker: No fresh Meta Ads Manager export or API pull was provided for campaigns, ad sets, ads, spend, purchases, placements, frequency, or attribution.
• Blocker: Pixel/CAPI diagnostics were not included in the usable evidence excerpt, so purchase-event health and deduplication cannot be verified.

Google Ads

data/reports/codex-ceo-google-ads-audit-2026-06-12.md

• Keep Google Ads in readiness mode; no scale, no PMax, no Demand Gen, and no nonbrand relaunch until tracking, feed, and fresh state-export gates pass.
• Pull a fresh read-only Google Ads snapshot covering campaign status, budgets, conversion actions, search terms, and Shopping listing groups so current live state is known.
• Fix paid purchase attribution drift by locking one primary purchase action and reconciling one paid Google order across Google Ads, GA4, and Shopify value.
• Question: If Google gates pass, do you want relaunch limited to Brand Search + SPF tube Shopping only, or also exact/phrase nonbrand sunscreen search?
• Question: Are you comfortable approving live Merchant Center / landing-page fixes that may temporarily affect listing eligibility while we clean paid scope?
• Blocker: No fresh 2026-06-12 Google Ads campaign/search-term/product-group export was provided, so current campaign state cannot be verified from evidence.
• Blocker: Merchant Center connector check failed on 2026-06-12, so the latest usable feed-health evidence is stale to 2026-06-04.

Shopify Offer/CRO

data/reports/codex-ceo-shopify-offer-cro-audit-2026-06-12.md

• Verify whether the current SPF Tube + After Sun path is a true component-backed bundle or a safe component add-to-cart route; if not, keep it non-buyable until rebuilt.
• Prioritize SPF Tube + After Sun Kit as the first Shopify challenger and keep solo SPF Tube as the paid control.
• Keep the $30 free-shipping threshold unchanged, but add threshold-aware copy and cart sequencing around After Sun first, then soap.
• Question: Until Original Moisturizer is back in stock, do you want the baby/mom angle pushed through a solo Baby Momma page or held entirely?
• Question: Do you want SPF tin reserved conservatively, or are you comfortable allowing a later controlled family/tin test now that tin inventory shows 269?
• Blocker: Original Tallow Moisturizer inventory is 0, blocking Tallow Face Routine, Morning + Night, Tallow Cream Duo, and Baby + Mom Set.
• Blocker: Unscented Soap inventory is 42, limiting Outdoor Recovery Kit and soap-led AOV tests.

Email/SMS Retention

data/reports/codex-ceo-email-sms-retention-audit-2026-06-12.md

• Refresh the existing SPF retention draft package into a tube-first owned-channel control: post-purchase education, After Sun attach, review ask, and replenishment draft.
• Pull a fresh Klaviyo evidence pack covering live flow status, revenue, suppression, consent, deliverability, and core browse/cart/order event health.
• Draft inventory-safe suppression rules for all retention modules: exclude Original now; keep Vanilla and Night Cream controlled; favor Tube, After Sun, and Baby Momma.
• Question: Can you export or connect a fresh Klaviyo pack with last-90-day flow performance, campaign metrics, segments, consent, suppressions, and Viewed Product / Added to Cart / Started Checkout / Placed Order event health into data/imports/klaviyo/?
• Question: For the first eventual live owned send, do you want the control to stay solo SPF Tube or shift to SPF Tube plus After Sun as the challenger?
• Blocker: No fresh Klaviyo flow-performance excerpt was provided for welcome, cart, browse, post-purchase, replenishment, review, or winback flows.
• Blocker: No exported event-health readout was provided for Viewed Product, Added to Cart, Started Checkout, or Placed Order events.

Creative Testing

data/reports/codex-ceo-creative-testing-audit-2026-06-12.md

• Recover Creative Testing scheduled lane; it failed before returning a usable report.
• Blocker: Creative Testing: OpenAI response was incomplete before valid JSON closed. incomplete_details={"reason":"max_output_tokens"} text_preview={ "summary_markdown": "Recommended actions first:\n1. Build a tube-first real-product composite set from SPF Batch 01 finalists 05, 01, 13, 18, 20, with 14 held as tinted support and 08/03 as skeptic-hook alternates. Use 05 as the solo SPF Tube paid control, and `18/1

Social Growth & Posting

data/reports/codex-ceo-social-growth-posting-2026-06-12.md

• Queue output/spf-tube-control-publish-packet-2026-05-31/spf-tube-control-organic-15s.mp4 as the only publish candidate, using data/reports/spf-tube-control-publish-packet-2026-05-31.md for platform copy and CTA routing. Status: built preview, not live.
• Hold the giveaway repost recommended in data/reports/content-ops-2026-06-12.md; the current evidence in data/content/social-youtube-metrics.csv is 1,051 impressions, 110 clicks, 0 orders. Status: held, not live.
• Draft a paraphrased claims-safe caption/reply bank from data/reports/spf-after-sun-proof-caption-bank-2026-05-31.md plus review-mined hooks in data/content/hook-bank.csv. Status: source exists, not live.
• Question: Do you want strict YouTube-first sequencing for the solo SPF Tube control, or same-day cross-post reuse once final QA passes?
• Question: Are the two SPF review quotes approved for organic-only public use, or should this lane stay paraphrase-only for now?
• Blocker: No explicit customer-facing publish authorization was provided in today’s context, so posting remains approval-gated.
• Blocker: Fresh Instagram, TikTok, and Pinterest native analytics are still missing or too thin for confident prioritization.

Image2 Storyboard/Video

data/reports/codex-ceo-image2-storyboard-video-2026-06-12.md

• Recover Image2 Storyboard/Video scheduled lane; it failed before returning a usable report.
• Blocker: Image2 Storyboard/Video: fetch failed