EMF Growth Review - 2026-06-06

Amazon Ads

data/reports/codex-ceo-amazon-ads-audit-2026-06-06.md

• Recover Amazon Ads scheduled lane; it failed before returning a usable report.
• Blocker: Amazon Ads: OpenAI response failed: 503 {}

Meta/Facebook Ads

data/reports/codex-ceo-meta-facebook-ads-audit-2026-06-06.md

• Recover Meta/Facebook Ads scheduled lane; it failed before returning a usable report.
• Blocker: Meta/Facebook Ads: OpenAI response failed: 503 {}

Google Ads

data/reports/codex-ceo-google-ads-audit-2026-06-06.md

• Keep all Google Ads campaigns in hold mode; do not relaunch Shopping, Search expansion, PMax, or Demand Gen until tracking and feed gates pass.
• Run a conversion-action audit to resolve primary purchase drift and prove one paid Google purchase across Google Ads, GA4, and Shopify.
• Fix Merchant Center paid eligibility for the SPF tube first, then exclude disapproved/no-status duplicate rows, tin, soaps, and unstable bundle-like offers from paid destinations.
• Question: Once Google is fixed, do you want phase 1 limited to SPF tube only, or should SPF Tube + After Sun be considered for phase 2 paid eligibility?
• Question: After gates pass, are you comfortable with a micro-budget relaunch around Brand Exact + SPF tube-only Shopping, or do you want Google held at zero until stronger proof appears?
• Blocker: Merchant Center connector is failing on 2026-06-06, limiting fresh read reliability (data/reports/connector-status-2026-06-06.md).
• Blocker: SPF tube offer shopify_US_9943952916794_51506220532026 is disapproved for landing_page_error, blocking the cleanest Shopping control (data/reports/merchant-center-health-2026-06-04.md).

Shopify Offer/CRO

data/reports/codex-ceo-shopify-offer-cro-audit-2026-06-06.md

• Keep solo SPF Tube PDP as the control offer and judge all Shopify challengers against its CAC headroom and conversion path.
• Use SPF Tube + After Sun as the first true component-backed bundle challenger for summer traffic; keep the story to one use case: before sun / after sun.
• Add SPF Tube 2-Pack as a PDP/cart quantity lift, not the main cold-traffic story.
• Question: Do you want the first live bundle path to be a true Shopify Bundle, or should we keep using a landing page that routes to component products until bundle mechanics are cleaner?
• Question: Do you want to keep the free-shipping threshold locked at $30 for June, or should we prepare a later $35 test after we measure current attach-rate behavior?
• Blocker: Original moisturizer has 0 fulfillable inventory, which blocks the strongest routine/AOV bundles.
• Blocker: The evidence set does not confirm a currently approved live component-backed bundle implementation for SPF Tube + After Sun.

Email/SMS Retention

data/reports/codex-ceo-email-sms-retention-audit-2026-06-06.md

• Recover Email/SMS Retention scheduled lane; it failed before returning a usable report.
• Blocker: Email/SMS Retention: OpenAI response failed: 503 {}

Creative Testing

data/reports/codex-ceo-creative-testing-audit-2026-06-06.md

• Recover Creative Testing scheduled lane; it failed before returning a usable report.
• Blocker: Creative Testing: OpenAI response failed: 503 {}

Social Growth & Posting

data/reports/codex-ceo-social-growth-posting-2026-06-06.md

• Queue output/spf-tube-control-publish-packet-2026-05-31/spf-tube-control-organic-15s.mp4 for YouTube Shorts first; asset is built preview, not live, and currently blocked on publish approval.
• Keep data/reports/spf-lake-bag-short-approval-packet-2026-05-21.md as the second post; challenger is prep built, not live, and should wait for the SPF Tube control readout.
• Use data/reports/spf-after-sun-proof-caption-bank-2026-05-31.md for paraphrase-only captions and replies; copy bank is built, not live and exact quote usage stays blocked.
• Question: Do you want me to treat the solo SPF Tube control as approved for a YouTube-first public post sequence, with cross-posting only if the first 24-48h readout is healthy?
• Question: For public social, should I remain paraphrase-only on review proof, or do you want exact quotes approved case by case?
• Blocker: Public posting approvals for the solo SPF Tube control and SPF + After Sun challenger are still pending.
• Blocker: Fresh comment/DM/review inputs are missing; the current mining ledger is still thin and partly stale.

Image2 Storyboard/Video

data/reports/codex-ceo-image2-storyboard-video-2026-06-06.md

• Lock today’s source to SRC-20260520-spf-boat-hero-mom-apply and keep solo SPF Tube as the control creative because it is the top Shopify SKU and current backlog priority. Use existing review assets: output/spf-boat-hero-2026-05-05/02-mom-applies-nose-gpt-image2-real-tube-v3-optimized.jpg and output/lake-day-render-packet-2026-05-26/index.html.
• Use a 5-shot refresh storyboard: hook lake-bag scene -> real tube apply -> texture/ingredient-trust proof -> wearability objection handling -> CTA to solo SPF Tube PDP. Draft only, not live.
• Queue a hands-only, product-led prompt packet for 4 gpt-image-2 edit stills plus 1 short vertical animation pass to avoid the human-model moderation issue seen on 2026-05-27. Approval required before generation.
• Blocker: Pending creative approvals in data/operations/approval-queue.json; no generation or publishing executed in shadow mode.
• Blocker: Full-size visual QA is still required for packaging fidelity, label integrity, scale, shadows, and contact grounding before paid or customer-facing use.