Private Growth OS Review

EMF Growth Review - 2026-05-21

This is an unlinked, tokenized review page for phone access. Submit responses with the button at the bottom; the response is routed through Shopify contact email and ingested by the Growth OS.

Live paid actions
2 channels
Amazon pruned; Meta paused one losing ad set.
Shopify QA
Passed
Lake-Day Kit 200 status, desktop/mobile 0 px overflow.
Content lane
Drafted
SPF lake-bag packet ready for inline review.

Done From Your Reply

Amazon Ads

Added the approved sunscreen exact negatives, reduced SP | DEFENSE | SOAP from $10.00/day to $7.50/day, and verified SP | DEFENCE | BROAD already had 0 active tin ads and 1 active SPF tube ad.

Report: data/reports/amazon-ads-approved-actions-2026-05-21.md

Meta / Facebook Ads

Executed the stop-loss. The broad SPF Tube ad set was paused at $20.06 spend with 0 purchases. No scale was added because the campaign still has 0 UTM-matched Shopify orders.

Best click signal to harvest: Single Tube Control - purple v2.

Google / Merchant / Analytics

Confirmed API access, pulled diagnostics, and kept paid Google paused. The 14-day Ads pull still shows 0 primary purchase conversions; Merchant Center has 32 products, 19 Shopping-approved, 0 account issues, and 47 product-level issues to clean up.

Report: data/reports/google-paid-spend-anomaly-diagnostic-2026-05-21.md

Shopify + Content

Verified the Lake-Day Kit live page and drafted the SPF lake-bag short packet with solo SPF as control and SPF + After Sun as challenger.

Live review link: https://eatmyface.co/pages/spf-after-sun-lake-day-kit?utm_source=codex&utm_medium=qa&utm_campaign=spf_after_sun_review_20260521

Packets: data/reports/shopify-spf-after-sun-challenger-packet-2026-05-21.md and data/reports/spf-lake-bag-short-approval-packet-2026-05-21.md

Decisions I Made

  • Do not scale Meta from clicks alone. Pause losers, harvest the single-tube control signal, then rewrite and retest.
  • Do not relaunch Google paid until primary purchase tracking and Merchant feed cleanup prove the path.
  • Do not change pricing, discounting, or free-shipping thresholds. I asked because those changes can hurt contribution profit even when revenue rises.
  • Treat the Lake-Day Kit as a challenger, not a failed page. Five sessions is not enough traffic to judge conversion.
  • Keep SPF tin, single soaps, and Original-led bundles out of cold acquisition.

Questions For Jeff

1. Approve the first SPF lake-bag short packet for production/publish after visual QA, or tell me what to change.
2. I recommend a $60-$80 weekly Meta learning-loss cap until we see purchase proof, with $20/ad-set and $18/ad no-purchase stops.
3. What should the soft CTA point to if someone is not ready to buy the SPF tube today?
4. Pinterest API publishing is not configured. I can prep Pinterest assets now and publish manually later, or we can make API setup a follow-up lane.
5. Which real customer-language source should I mine next: Shopify/review app reviews, YouTube comments, Meta comments, or support/customer emails?
Responses are submitted through Shopify contact email.